From August 2, customers must know they are talking to a machine
Starting August 2, 2026, businesses must ensure customers are aware they are interacting with AI. This change impacts compliance and customer trust.
Understanding the AI Act and Its Implications
The AI Act introduces new responsibilities for businesses using AI in customer interactions. Companies must inform customers when they are interacting with an AI system.
Three Key Scenarios for AI Transparency
- Direct interaction with customers requires disclosure.
- AI-generated content must be labeled, especially if it resembles real media.
- Text generated for public information must also be marked.
The Cost of Compliance vs. Trust
Disclosing AI-generated content can impact customer trust, particularly in high-stakes industries like hospitality and automotive sales.
Building Trust with Authentic Content
Using real footage alongside AI interactions can enhance credibility and ensure compliance without sacrificing customer trust.
FAQ
What is the AI Act?
The AI Act is a regulation that requires businesses to disclose when customers are interacting with AI systems.
When does the AI Act come into effect?
The AI Act will be enforced starting August 2, 2026.
What are the penalties for non-compliance?
Penalties can reach up to 15 million euros or 3% of the total annual global turnover.
See TVGO on your product
Book a demo — we'll show the AI agent live in 20 minutes.